The Spirit of Aloha
Starts Here
Discover Waikīkī, a vibrant blend of history and modernity, right here in the heart of the pacific. Once a cherished retreat for Hawaiian royalty, today’s Waikīkī thrives as an active resort and residential community, attracting a diverse global clientele. Renowned for its iconic white sandy beaches and exhilarating surf, Waikīkī is not just a destination but an experience, offering an extensive selection of accommodations, restaurants, entertainment, and shopping venues.
The Waikīkī Business Improvement District (WBID) embodies a powerful synergy of business, government, and community efforts, all working hand-in-hand towards a shared vision: to maintain a clean, safe, and vibrant resort area that stays true to its Hawaiian heritage. Our commitment is to create an inviting and memorable experience for both visitors and residents, contributing significantly to the economic prosperity of Oahu and the state of Hawaiʻi. Learn more about the WBID by watching our exclusive documentary here:
Keeping Waikīkī Clean and Safe

Safe & Sound Waikīkī

Houseless & Mental Health Outreach

Disaster Preparedness & Trainings
Events in Waikīkī

Waikiki Fireworks Show
Kick off the weekend in Waikiki with a free fireworks show every Friday at Waikiki Beach. Set against a beautifully serene backdrop, this long-standing tradition offers a festive way to celebrate the start of your weekend.

Hula Lessons at Royal Hawaiian Center
Hula is the art of Hawaiian storytelling through dance. Learn basic hand gestures and footwork as you explore how movement brings tradition to life. Recommended for ages 10 and up.

Torch Lighting Ceremony & Free Hula Show
As the sun sets over the Pacific, torchbearers in traditional Hawaiian attire light the torches along Waikiki Beach, casting a warm, mesmerizing glow. The ceremony, accompanied by traditional song and dance, offers an authentic experience that makes you feel like a true kamaʻāina.
Hapalua Honolulu Half Marathon
Hapalua Honolulu Half Marathon
The Hapalua – Hawaii’s Half Marathon race will be back on April 13 2025, starting in Waikiki and finishing 13.1 miles later in Kapiolani Park. There are no qualifications to enter and runners and walkers are equally welcome. There is no time limit at the Hapalua.
Salute to Youth Parade
Salute to Youth Parade
Sponsored by Hawaii Invitational International Music Festival/Coastline Travel Advisors Inc. The event will have 500 marchers, 15 vehicles, 5 floats, 10 bands. It will start at Ft. DeRussy, to Kalakaua Ave., kkhd on Kalakaua Ave., to Monsarrat Ave to end at Queen Kap...
Waikiki Spam Jam Street Festival
Waikiki Spam Jam Street Festival
The Waikiki Spam Jam is an annual event celebrating the best of SPAM dishes around the World.
Waikīkī News and Updates
Waikiki citizens patrol resumes – KHON2
WAIKIKI, Hawaii (KHON2) — Waikiki residents are banding together in an effort to make the streets of Waikiki just a little bit safer....
Beyond the Beach Blog:
Insights from WBID
Aloha Ambassadors Represented at the Waikiki Aloha Festivals Parade
Led by WBID President Trevor Abarzua and newly appointed General Manager Solomon Kaimimoku, the ambassadors bring the spirit of aloha to life.
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