The Spirit of Aloha
Starts Here

Discover Waikīkī, a vibrant blend of history and modernity, right here in the heart of the pacific. Once a cherished retreat for Hawaiian royalty, today’s Waikīkī thrives as an active resort and residential community, attracting a diverse global clientele. Renowned for its iconic white sandy beaches and exhilarating surf, Waikīkī is not just a destination but an experience, offering an extensive selection of accommodations, restaurants, entertainment, and shopping venues.

The Waikīkī Business Improvement District (WBID) embodies a powerful synergy of business, government, and community efforts, all working hand-in-hand towards a shared vision: to maintain a clean, safe, and vibrant resort area that stays true to its Hawaiian heritage. Our commitment is to create an inviting and memorable experience for both visitors and residents, contributing significantly to the economic prosperity of Oahu and the state of Hawaiʻi. Learn more about the WBID by watching our exclusive documentary here:

Keeping Waikīkī Clean and Safe

Safe & Sound Waikīkī

Houseless & Mental Health Outreach

Disaster Preparedness & Trainings

Events in Waikīkī

Honolulu Marathon Clinic Turkey Trot and Fun Run

Date November 26, 2026Time 6:30 am - 9:30 amVenue Queen Kapiolani Regional Park

The Honolulu Marathon Clinic Turkey Trot and Fun Run takes place Thanksgiving morning, November 26, 2026, at 7:30am at Kapiolani Park. Courses range from a short 1.8-mile fun run to a 5-mile route, with plenty of spots along the park for spectators to watch and cheer. I...

Waikiki Holiday Parade

Date November 27, 2026Time 6:30 pm - 9:30 pmVenue Kalākaua Avenue

The Waikiki Holiday Parade returns Friday, November 27, 2026, commemorating the anniversary of the attack on Pearl Harbor. Held the Friday after Thanksgiving each year, the parade features local Hawaiian bands, mainland marching bands, military units, and local official...

Waikīkī News and Updates

Beyond the Beach Blog:
Insights from WBID

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