The Spirit of Aloha
Starts Here
Discover Waikīkī, a vibrant blend of history and modernity, right here in the heart of the pacific. Once a cherished retreat for Hawaiian royalty, today’s Waikīkī thrives as an active resort and residential community, attracting a diverse global clientele. Renowned for its iconic white sandy beaches and exhilarating surf, Waikīkī is not just a destination but an experience, offering an extensive selection of accommodations, restaurants, entertainment, and shopping venues.
The Waikīkī Business Improvement District (WBID) embodies a powerful synergy of business, government, and community efforts, all working hand-in-hand towards a shared vision: to maintain a clean, safe, and vibrant resort area that stays true to its Hawaiian heritage. Our commitment is to create an inviting and memorable experience for both visitors and residents, contributing significantly to the economic prosperity of Oahu and the state of Hawaiʻi. Learn more about the WBID by watching our exclusive documentary here:
Keeping Waikīkī Clean and Safe

Safe & Sound Waikīkī

Houseless & Mental Health Outreach

Disaster Preparedness & Trainings
Events in Waikīkī
Vietnam Veterans Day Parade
Vietnam Veterans Day Parade
The National Vietnam Veterans Day Parade honors Vietnam Veterans, their families, active-duty military members, and the thousands of Vietnamese community members here in Hawai’i. The event is expected to have 3,000 marchers, 30 vehicles, and 12 bands.
Hapalua Honolulu Half Marathon
Hapalua Honolulu Half Marathon
The Hapalua – Hawaii’s Half Marathon race will be back on April 13 2025, starting in Waikiki and finishing 13.1 miles later in Kapiolani Park. There are no qualifications to enter and runners and walkers are equally welcome. There is no time limit at the Hapalua.
Salute to Youth Parade
Salute to Youth Parade
The annual Salute to Youth Parade is sponsored by Hawaii Invitational International Music Festival. The even is expected to have 500 marchers, 15 vehicles, 5 floats, and 10 bands.
Waikiki Spam Jam Street Festival
Waikiki Spam Jam Street Festival
The Waikiki Spam Jam is an annual event celebrating the best of SPAM dishes around the world.
Waikīkī News and Updates
Waikiki citizens patrol resumes – KHON2
WAIKIKI, Hawaii (KHON2) — Waikiki residents are banding together in an effort to make the streets of Waikiki just a little bit safer....
Beyond the Beach Blog:
Insights from WBID
Aloha Ambassadors Represented at the Waikiki Aloha Festivals Parade
Led by WBID President Trevor Abarzua and newly appointed General Manager Solomon Kaimimoku, the ambassadors bring the spirit of aloha to life.
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