The Spirit of Aloha
Starts Here

Discover Waikīkī, a vibrant blend of history and modernity, right here in the heart of the pacific. Once a cherished retreat for Hawaiian royalty, today’s Waikīkī thrives as an active resort and residential community, attracting a diverse global clientele. Renowned for its iconic white sandy beaches and exhilarating surf, Waikīkī is not just a destination but an experience, offering an extensive selection of accommodations, restaurants, entertainment, and shopping venues.

The Waikīkī Business Improvement District (WBID) embodies a powerful synergy of business, government, and community efforts, all working hand-in-hand towards a shared vision: to maintain a clean, safe, and vibrant resort area that stays true to its Hawaiian heritage. Our commitment is to create an inviting and memorable experience for both visitors and residents, contributing significantly to the economic prosperity of Oahu and the state of Hawaiʻi. Learn more about the WBID by watching our exclusive documentary here:

Keeping Waikīkī Clean and Safe

Safe & Sound Waikīkī

Houseless & Mental Health Outreach

Disaster Preparedness & Trainings

Events in Waikīkī

Easter Bunny Photos

Date April 4, 2026Time 11:00 am - 7:00 pmVenue International Market Place

Take a moment to remember this year's celebrations with the Easter Bunny. Make reservations online at https://www.simon.com/mall/international-market-place/stream/easter-bunny-photos-6277555.

Salute to Youth Parade

Date April 8, 2026Time 6:00 pm - 8:00 pmVenue Kapiʻolani Park

A short but cheerful parade celebrating the young people of today. Starting at Saratoga Ave and going through Waikiki all the way to Kapiolani Park.

Hapalua Honolulu Half Marathon

Date April 12, 2026Time 3:00 am - 11:00 amVenue Duke Kahanamoku statue

1 of the 3 major marathon events in Hawaii, under the JAL sponsored marathon umbrella. Starting at the famous Duke Kahanamoku statue, then Aloha Tower and circling to Diamond Head's Kapiolani Park.

Waikiki Spam Jam Street Festival

Date Apr 25 - 26, 2026Time 1:30 pm - 12:00 amVenue Kalākaua Avenue

Join in the greatly anticipated local favorite annual Spam Jam. Lots of different flavors and ways to eat this everlasting staple of the island. Starting at Seaside Ave. and going to Liliuokalani Ave. there will plenty to see and eat with all kinds of local artists of m...

Waikīkī News and Updates

Beyond the Beach Blog:
Insights from WBID

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